A good place to start would be by building a Product Cluster — a group of similar SKUs that will be advertised together and share the same campaign structure.
1.1. Search & Select Products
Use the search bar or browse through the catalog to pick the products you want to advertise.
1.2. Filter by Category/Sub-Category
Apply category or sub-category filters to quickly narrow down your list and surface relevant SKUs.
1.3. Review Product Performance Signals
Each product card shows key data points:
- Market Share
- Overall SOV
- Weighted Availability
These signals help you decide which SKUs deserve priority inside your cluster.
1.4. Manage Variants
Products may have multiple variants (sizes, pack counts, flavours).
- All variants are selected by default
- You may deselect variants if needed
1.5. Assign Product Priority
Mark up to three SKUs as priority products to highlight them in campaign logic and reporting.
Notes
- All variants auto-select with the product; deselection is optional.
- You can mark up to 3 products as priority — not more.
- You cannot create a cluster using a product combination that already exists as a saved cluster.
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