Step 4 : Define Campaign Row Attributes

In this step, you configure the core attributes that define how your campaign will run — including campaign type, keyword strategy, targeting, budgets, and structure. Each option adds flexibility while keeping the workflow easy and guided.

Select the type of campaign you want to create:

This defines the ad format and placement for the campaign.

Pick the keyword types you want to use in this campaign row.

You can choose one or multiple types:

If multiple keyword types are selected, the system automatically creates an appropriate single or multiple campaign structure based on your selection logic (covered in 4.7)

After selecting the keyword types, click “Add Targets” to open the Keyword Selector popup.

Inside the popup, you can perform the following actions:

Select from platform-recommended keywords enriched with key data points:

This helps you pick high-opportunity keywords confidently.

Bulk-apply bidding rules :

Useful for faster, consistent bidding across large sets of keywords.

Add your own keywords (not suggested by Blinkit) and assign custom budgets.

Exclude keywords you do not want your ads to trigger for

Add category taregtting and assign CPM bids for broader, discovery-driven reach.

Choose the cities where your ads should run.

You can:

A cohort is created automatically when two or more locations of the same category are selected.

This lets you tailor campaigns by geography or cluster.

In the upcoming release, you’ll be able to define day-parting schedules to deliver your ads during specific hours or day ranges.

Set the budget for this specific campaign row.

If this row generates multiple campaign combinations (e.g., multiple cohorts × keyword types), the system automatically distributes the budget across all resulting campaigns.

Select how campaigns should be generated:

All selections (keywords, cohorts, products) combine into one campaign.

The system creates multiple campaigns by breaking down the selections.

Example:

If you choose:

The system automatically creates 4 campaigns (2 × 2)