Help Center
How can we help? πŸ‘‹

Step 5 : Add Individual Campaign Budgets


Single Campaigns :

When you create a Single Campaign, the system will create one Campaign with All the selections. You can directly proceed to Campaign Review screen

Notion image
Β 

Multiple Campaigns :

When you choose Multiple Campaigns, the system automatically generates separate campaigns for every combination of Ad Type (Branded / Generic / Competition) Γ— City Group Selection x Time Slot

5.1 Review Auto-Generated Campaign Combinations

Based on your inputs in Step 4, the system creates a matrix of campaigns using combinations of:

  • Keyword Types
  • City + Cohorts
  • Time Slots

Clicking on (+) Next to campaign count will expand the row and show you all campaigns that will be created

Notion image

5.2 Select / Deselect Campaign Combinations

It might be possible that some of the created combinations are not relevant for the campaign creation activity. In that case you can click on the β€œdelete” icon to temporarily disable some campaigns

Notion image
Β 

5.3 Auto Suggest Campaign-Level Budgets

Once you have enabled only the relevant campaigns - Use Auto-Suggest Budget to split the row budget intelligently - Calculates distribution using offtake-based weighting and automatically assigns daily budgets Note : You can modify budgets for each campaign individually to match your strategy.

Notion image
Β 

5.4 Validate Campaign Counts & Budget Splits

Before finalizing, review:

  • Total campaigns generated
  • Budgets per campaign
  • Total spend
  • Keywords included
  • Cohorts covered

Once all campaigns are confirmed: Click Next β†’ Create Campaigns to see the last consolidated summary before launching your campaigns

Β 

Notes:

  • Every generated campaign requires a minimum of Rs. 500 per combination, if the min value is not reached, budget automates to Rs.500.
  • Row level budget must have value for Auto-Suggest Budget to work.