💻 BCC Terms Glossary
- Cluster : A group of products you select together for creating campaigns. All products inside a cluster share the same campaign settings (keywords, budgets, timeslots, and city selections) Clusters can be used when running ads on groups of products like Multiple Sizes, Variants, Flavors etc. Clusters are often used as a combo quite often and hence saved
- Variant : Different versions of the same product (e.g., different sizes, flavors, colors, pack counts). We can group multiple variants of a product inside a cluster for a single campaign collection
- Collection : A grouping created to organise your campaigns. Each collection holds one or more campaigns based on your cluster, keyword types, cities, and time slots.
- Collection-Level Budget : The total budget across all rows inside a collection. This budget is given for a product cluster / Individual product.
- Row-Level Budget : The budget you assign for a single collection row.
- Single & Multiple Campaigns : Single campaigns are campaigns that create one ad for all combinations. Multiple campaigns are campaigns where all possible combinations of ads are created for a user to allot budgets based on keyword type/city/timeslot priorities.
- Custom Cohort: A custom group of two or more cities (or two or more regions, or two or more tiers) combined together to run as one campaign group. Cohorts help you run campaigns across multiple locations with a single combined budget.
In the image below we can create a city cohort of (Kolkata + Pune + Chennai] region and assign single budget to this grouping
